Kyle Cavan is a start-up jewelry company based out of New York, New York. Three woman that are family and friend oriented wanted to fill a void in the industry, which is something that could remind them of their pasts and lead them into the future. They all have a passion and love for jewelry, and this is where Kyle Cavan began. The company designs necklaces, bracelets, earrings and cufflinks inspired by the architecture of college campus' in the United States. The collections are stylish, modern and timeless to cater to anyone. Kyle Cavan wants you to find the most "you" product and layer the pieces with other necklaces or bracelets. 

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Since the company is a start-up, I had the opportunity to learn about many different aspects of the business. I planned and executed social media accounts, such as Instagram, Pinterest and Facebook. I created a market research to identify specific boutiques or stores on where to carry the product as well as contacting these specific stores. Also, I researched potential influencers from each school to showcase the products on their social media accounts. Lastly, I heavily worked on the creative content for Kyle Cavan. I photographed the merchandise to showcase on the website and social media campaigns. 

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Overall, my experience at Kyle Cavan showed me how a start up is formulated and it gave me more insight on whether or not I would want to start my own business. I enjoyed my time at Kyle Cavan and it was a great experience for my first internship.